Tag Archives: guerrilla marketing

Want to See Your Book In A Bookstore? Part 2

September 12, 2014 · by · in author, books, bookstore, bookstores, Corgi, face in a book, James L'Etoile, Little River, Marketing, readers, reading, writing · 1 Comment

The Art of Connection A previous post featured the Top Five Things an author needs to do to increase the likelihood of seeing your book featured in an honest to God bookstore. Tina Ferguson, owner of a thriving indie bookstore, Face In A Book, in El Dorado Hills, California offered her valuable insight into what […]

Guerrilla Marketing

November 4, 2013 · by · in author, Book Sales, Corgi, crime fiction, dogs, Guerrilla Marketing, James L'Etoile, Little River, Marketing, print edition, social media, Uncategorized · 1 Comment

Guerrilla Marketing is the new anti-spam If you choose to release your book through a traditional publisher, or you are the author-publisher, you are the one who will bear the responsibility for marketing your work.  Traditional publishers may provide an initial push of the fledgling novel from the nest, but unless you learn to fly […]