Category Guerrilla Marketing

The Season of Trolling

You know that insurance commercial with the fisherman who pops up with a dollar bill on the end of his line, taunting his clients to grab it? Then he jerks the cash bait away at the last moment, saying “You’ve got to be quicker than that.” Most times, I am that person, the one who […]

Guerrilla Marketing

Guerrilla Marketing is the new anti-spam If you choose to release your book through a traditional publisher, or you are the author-publisher, you are the one who will bear the responsibility for marketing your work. ┬áTraditional publishers may provide an initial push of the fledgling novel from the nest, but unless you learn to fly […]