Category Marketing
Do You Suffer From BSF?
BSF is real. BSF isn’t quite a disease, but those who experience the malady experience a manic giddiness accompanied by spurts of panic. It’s life-altering. I have it and there are no Go Fund Me Pages or telethons to find a cure. Because honestly–I don’t want a cure. What is BSF? BSF is Book Signing […]
The Season of Trolling
You know that insurance commercial with the fisherman who pops up with a dollar bill on the end of his line, taunting his clients to grab it? Then he jerks the cash bait away at the last moment, saying “You’ve got to be quicker than that.” Most times, I am that person, the one who […]
Don’t Be A Butt
I considered not posting because, this week Kim Kardashian’s butt on the cover of Paper Magazine broke the internet. I’ll admit, I saw it – like a train wreck that you simply can’t look away from. (you won’t find a link to her photos in this post, so you can go elsewhere for that visual) […]
Want to See Your Book In A Bookstore? Part 2
The Art of Connection A previous post featured the Top Five Things an author needs to do to increase the likelihood of seeing your book featured in an honest to God bookstore. Tina Ferguson, owner of a thriving indie bookstore, Face In A Book, in El Dorado Hills, California offered her valuable insight into what […]
Guerrilla Marketing
Guerrilla Marketing is the new anti-spam If you choose to release your book through a traditional publisher, or you are the author-publisher, you are the one who will bear the responsibility for marketing your work. Traditional publishers may provide an initial push of the fledgling novel from the nest, but unless you learn to fly […]
James L'Etoile
James L'Etoile 